As most of you know, this organization and this cause are very near and dear to my heart. This video project is also very near and dear to my heart and was created by my talented friend Eric Brown along with the help and support of the SIC staff. I sincerely hope that you enjoy it as much as I do. Thanks! – D.Blawg


DBlawg fans: as you all know, I don’t normally provide a whole lot of my own commentary. DBlawg is more of a collection or a collage of things that I enjoy (and hope you will too) from the endless world of entertainment and information that is the interwebs. So when I tell you that this latest post comes from some guest-blogging I have been doing with eco-friendly company TRTL BOT, you’ll know what I mean.

For more eco-friendly, DBlawg-style blogging, please feel free to follow TRTL BOT on their website, Facebook or Twitter page! For 15% off on TRTL BOT’s iPhone cases (made locally using recycled materials) use discount code: TRTLPOWER

Banksy Directs Simpsons Intro

“Banksy is the pseudonym of a British graffiti artist, political activist and painter, whose identity is unconfirmed” – thank you Wikipedia!

You can also check out his website here

For those of you who are already “in the know” on Banksy, you’re either going to love the dark satire he has cleverly woven into the most recent Simpson’s intro, or you’re going to think more about how main-stream Banksy’s identity and his work have become. Take it or leave it, there it is!

Pepsi Expands Refresh Project

Social-Media Experiment Becomes Full-Blown Global Marketing Strategy

For those of you who are not familiar with the Pepsi Refresh Project Pepsi decided to give away millions of dollars each month to fund “refreshing ideas” that change the world INSTEAD of dropping those millions of dollars on expensive advertisements during the Superbowl.

This is kind of huge.

Especially because it was successful.

Each “refreshing idea” had to be voted on via social media and the ideas with the most votes received grants. The reason this is so huge is not necessarily because social media was extraordinarily successful at disseminating the Pepsi brand, but because good ideas to change the world were so popular that Pepsi reached a wider and greater audience than they would during the Superbowl – which is watched by ba-gillions of people!

I think this is more than a marketing success story. I think this has the potential to inspire major corporations and advertisers to invest in positive social change – because people are paying attention to social change. Personally, I don’t care if social change comes with a Pepsi logo!

How Do I Recycle That? (Athletic Shoes)

Sunnier days mean more time spent outdoors. If your hiking, biking, walking, and general outdoorsyness kicks into gear in the summer, you may be thinking about replacing your athletic shoes.

Before you toss the old ones in the trash, consider recycling them instead! (You can always donate an old pair, but let’s face it: if you don’t no longer want them, it’s a good bet no one else will either.)
Nike’s Reuse-A-Shoe Program lets you drop old sneaks of any brand at certain Nike stores (here in L.A., the Niketown on Wilshire is a drop off location) and they’ll grind em up and make something new out of them. It’s a closed loop system where you use your shoes for playing and then send them on to be recreated into a playing surface like a playground or basketball court for kids. Pretty cool right?
DBlawg thinks this is totally awesome!

“Every Single Thing You See Is Future Trash. Everything.”

That’s Robin Nagle, the New York City Department of Sanitation’s anthropologist-in-residence, talking to The Believer about our relationship with trash, and what our garbage says about us. The interview is fascinating, and some of Nagle’s words are just revelatory.

BLVR: You, and William Rathje also, see [garbage] as also a cognitive problem.

RN: Well, it’s cognitive in that exact way: that it is quite highly visible, and constant, and invisibilized. So from the perspective of an anthropologist, or a psychologist, or someone trying to understand humanness: What is that thing? What is that mental process where we invisibilize something that’s present all the time?

The other cognitive problem is: Why have we developed, or, rather, why have we found ourselves implicated in a system that not only generates so much trash, but relies upon the accelerating production of waste for its own perpetuation? Why is that OK?

And a third cognitive problem is: Every single thing you see is future trash. Everything. So we are surrounded by ephemera, but we can’t acknowledge that, because it’s kind of scary, because I think ultimately it points to our own temporariness, to thoughts that we’re all going to die.

Some other interesting points: Humans are some of the only animals not attracted to garbage’s smells and odors. Modern cities are quite literally built on trash—and trash’s role in urban topography can’t be overstated. In the past, cities used to stink. Not only that, but they were so full of waste and excrement, that they were hotbeds of disease. Modern sanitation, according to Nagle, is as vital a public service as the work done by police or fire departments. Sanitation workers, therefore, deserve far more prestige and reverence than they currently enjoy.

Photo (cc) by Flickr user D’Arcy Norman

DBlawg reports on ways you can create LESS or even ZERO waste at home! Check this out (CLICK HERE)

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